It was mentioned last year and finally they rolled out the new drag and drop reporting interface making it a breeze to create customized reports easily. The custom reports can be visually changed into bar,pie graph and line graph reports. This new dashboard has been seen in lower spending accounts already and will be slowly rolling out to the rest of the accounts through the rest of the month.
— Google AdWords (@adwords) August 5, 2015
This new change is by no means an attempt to bring back dead users, but merely an upgrade for existing hardcore account managers. The reporting system will allow managers to aggregate data much easier, and the new Quality Score will undoubtedly provide much better insights into the Adwords scoring system. By giving all newly added keywords a Quality Score of 6, they are factoring out vague historical data that was previously not linked to Adwords metrics. This levels the playing field for all new keywords added to your campaigns.
Adwords managers are rejoicing over the Android app upgrade, as well. The app was first introduced in March of this year, and has been considered a great success. The app has been downloaded almost a million times in over 200 different countries.
The Adwords team added an entire Billing System that is completely accessible through the app. Now a manager can set up, alter, or view all billing related inquiries, like current balance or credit card information. The reporting system on the app has received an upgrade, as well. Adding metrics to a performance table has never been easier on mobile.
Although Adwords mobile conversion rates are next to abysmal, the Google Adwords team has been working tirelessly to not alienate the mobile crowd