The Mother of All HVAC Marketing Mistakes In the world of big business, data and analytics are hot topics right now. In the September 2014 issue of Harvard Business Review, author Laura Alber examined how Williams-Sonoma’s “secret sauce” involves taking data to a whole new level and embracing and infusing analytics into all business decisions—big and small.] While big businesses are benefiting (enormously) from analytics, small, local businesses haven’t been nearly as quick to adopt data-driven thinking. In my experience, most small-medium size HVAC companies don’t accurately track their advertising and marketing, let alone utilize their accounting and customer data to make decisions. Many don’t even have their income statements set up correctly—not separating various lines of business into separate revenue categories or placing things that should be listed as COGS or Cost of Sales as Expenses, etc. That’s part of what we do at Sky Tide Digital. We help HVAC contractors collect the right data about their business and their advertising and marketing and organize it so that it’s actionable. Some HVAC contractors think that the value of an SEO lead is the price per lead offered by the cheapest pay per lead company. Given the average lead quality offered by many pay per lead companies, and the number of instances where one lead is sold to multiple HVAC contractors (leading to a much lower lead-to-sale conversion rate and an astronomically high cost per sale number), this is a very limiting way to value leads. To [...]
Attention SnapChat Enthusiasts. Download This New SnapChat Tool To Gain New Followers Fast. Video By BreakTheInternet Ghostcodes is a Mobile app (currently only available in the Apple App Store). This app helps increase your Snap Chat followers easily allows you to increase exposure and gain new followers by giving and receiving (Kudos. With every new "Kudos" it helps you increase your ranking in the category . Android users don't worry, Ghostcodes will be available on Google Play around May 18, 2016 of (3-4 weeks from this post.) I've created a fun way to help you get more followers if you follow the instructions below! I'LL BE GIVING AWAY A SNAPCHAT FOR BEGINNERS COURSE TO EVERYONE THAT FOLLOWS THE INSTRUCTIONS! EXISTING SNAPCHAT USERS Step 1: Download Ghostcodes App Step 2: When setting up your account, add "Jeremiah Bennett" as one of your "snappers". Step 3: Search for Jeremiah Bennett in the Snappers on Ghostcodes. Step 4: Give hearts to everyone on that list and other categories to increase your chance in your own category rankings. then download the snapcodes of those who you gave kudos to as well as the ones who gave kudos to you. Step 5: Next add those users by using the Add by Snapcode feature in Snapchat. That's it. It's very simple and I bet you SEO pro's will learn how powerful this can be. Are You New To SnapChat? Download [...]
Search Engine Optimization (SEO-SEO tutorial) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing. This SEO tutorial has been prepared for beginners to help them understand the simple but effective SEO characteristics.
This Quick beginners SnapChat Tutorial was made by: Alex Beadon SnapChat has Become the most powerful social marketing platform for teenagers. A business not jumping to the largest social media platform and #3 most popular network right below Facebook and Instagram. SnapChat has been updated with a new feature called SnapChat Stories. It allows you to take videos and pictures from your whole day and link them together to show a whole story of your day. The other benefit is the story is only available for 24hours and then its gone so it creates a sense of urgency to check and read your content. SnapChat gives you the ability for your brand to interact more intimately with and even access the behind the scenes . Quick Tip: Cater Your SnapChat Stories Specifically to the SnapChat audience. SnapChat also allows the business to gain trust, get to know you more and to build a more loyal following. New Update!!: A new app called GhostCodes has made it so much easier to find like minded snappers by being able to search by interests and also to search by username. Your company also can get more exposure with "Kudos" Read what I wrote about ghostcodes . Would you like to learn more about how to grow your SnapChat Audience online? Let us know on twitter @skytidedigital
Article Originally published by Search Engine Journal February 15, 2016 Google introduced the Pigeon Update in July 2014 (thanks Grant Simmons), forever changing Local Search and Search Optimization. Ironically, as more businesses become aware of the need for search engine optimization, SEO has become more complicated. Prior to Google’s Hummingbird update, local optimization consisted of a set of easily defined steps that, for the most part, existed outside of the more challenging traditional organic optimization practices. While those steps are still part of the local optimization process, Hummingbird integrated many of the more traditional signals into local search as well. Basic Local SEO Step One: Set up or Claim Your Google My Business Listing If you do nothing else, you should go to Google My Business and claim and complete your business listing for EACH location: Decide on your N-A-P (name, address, phone number). It is important that it is consistent across the web. The NAP that you use here should be the same as the one that appears on your website and other business listings. It is recommended that you include a local number whenever possible Choose your category(ies) carefully. Google recommends choosing theone that is best for your business, however some businesses do require more than one. If you are having a tough time finding the right category,this tool may help. Fill out your profile as completely as possible. Include your product/service and location-based keywords in your profile. Include [...]
San Diego Small Businesses: Start Your Success Story San Diego Small Business Event With more than 90 percent of San Diego businesses being classified as small*, San Diego has become a hotspot for entrepreneurs and small businesses alike. Making the jump from worker to owner can be a challenge, but one that we here at the Small Business Expo laud with excitement. You see, we’re entrepreneurs too, and we created the Small Business Expo to give people like you the tools they need to improve their business. Why attend? Network with thousands of business owners, entrepreneurs & start-ups Establish hundreds of new contacts and reconnect with old ones. Attend FREE business critical workshops & seminars. Learn about new products and services that will help your business grow. Interact with the movers and shakers of your industry. Discover new and innovative technologies. Be in the RIGHT place at the RIGHT time. It’s FREE to attend! San Diego Small Business Networking Opportunity Small Business Expo is the nation’s largest business-to-business trade show and networking event, drawing entrepreneurs from all over California and the country who are looking to connect with people just like you. You’ll have the invaluable opportunity to build relationships in the industry as you network with both local professionals and thought leaders throughout the Small Business Expo. Exchange information, entrench yourself in new ways of thinking, and seek insight into your niche and your competition as you gain exposure for your company and [...]
Copy Right Claim : Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright intended. All content used in adherence to Fair Use copyright law. Most of videos are from different Internet users filmed and are freely distributed. All rights remains to the authors of videos. If you are author of one the videos and you want to remove the video from our channel, please contact us, many thanks 4.
Web Development, Software Development and SEO Company - Gulf State Software Sky Tide Digital
7 Steps to Certain SEO Success vjNsAhXoEyk Sky Tide Digital