How to calculate media costs

As much as we hate to admit it, nothing in life is free – and that includes ad serving. Publishers charge advertisers to host an ad based on the inventory they have available, and the goals an advertiser is looking to achieve.

Check out the video below to learn more.

 Media costs recap

As explained in the video, costs per interaction (impression, click, or conversion) can vary depending on which model is being used. So, how do you know which one is best for you?

Remember to ask yourself what you want the user to do after they’ve seen your ad. For example:

  • Do you want them to walk away simply being familiar with your brand?
  • Do you want them to click through to check out your website?
  • Do you want them to join your loyalty program and create an account?
  • Do you want them to purchase something?

With these answers and your goals in mind, you’ll be able to choose which cost model is right for you.