Blog2018-12-07T11:49:30+00:00

SubscribeStar Website Gets Shutdown By PayPal & Stripe

SUBSCRIBESTAR (subscribestar.com) Just announced that they are in the process of integrating a new payment processor for their platform. As of Monday December 17, 2018 it was announced that Paypal and Stripe both payment processors they use to accept payments for their creators have banned them from their platforms. Although all of the facts have not been reported this does come on the cusp of the Patreon boycotting controversy that started last week. If you're unaware of the patreon banning news I suggest looking into the banning of Sargon of Akaad and other creators that were politically motivated. We need to talk about @Patreon and what appears to be a common move to create frameworks to selectively ban those who are not “woke-compliant”. There is a full flip where “Trust and Safety” means neither. The effect is to make it impossible to have adult discussions on platforms. — Eric Weinstein (@EricRWeinstein) December 16, 2018 SubscribeStar has been an alternative crowdfunding site for creators and is now gaining recognition since the Patreon controversy. Patreon has been banning creators that have not violated their terms of service. Sam Harris Patreon's 13th most subscribed Patreon has reportedly boycotting Patreon and has removed his account from the Platform pic.twitter.com/SKcydQJbYq — Sam Harris (@SamHarrisOrg) December 17, 2018 Now it is important to know that many many other creators not affiliated with the Patreon and Subscribestar controversy are being significantly affected. What will be their next [...]

Google Algorithm Update March 28, 2018? Unconfirmed Reports Say Yes

Reported from SEO roundtable and Moz the unconfirmed reports are coming in that there was possibly an update to the Google organic search algorithm. Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search. source link SEO Roundtable's report is similar to there version here. There may have been another update late March 27th, mostly on March 28th and through today, with the Google search rankings. I am seeing an uptick in chatter from the SEO community. It might be ongoing from the March 23rd update which is unconfirmed, that some believe are tweaks to the confirmed core update from earlier this month. Either way, there is a lot of chatter about a possible Google update over the past 24+ hours. Could this one be related to the rollout of the mobile-first indexing process? Maybe, but the weekend one was not related to that and those tracking this closely aren't thinking it is a mobile-first indexing thing. See source link here

Delta SEO Company Scamming Businesses?

For the last couple of weeks, there has been a lot of companies inquiring about invoices they seem to be receiving from a company called Delta SEO. After Googling Delta SEO it seems this company doesn't exist and is fraudulently sending emails, faxed and mailed invoices to local businesses across the country. This tactic is not new for scammers as they have been taking advantage of small businesses for years using fake invoices to con payments from unsuspecting bookkeepers & business owners this type of tactic is called Phantom debt scams. If you have received an invoice from a company called Delta SEO Agency recently and have never signed up for a service from them then I recommend not paying any invoice and reporting No matter how convincing a letter or phone call seems, check it out. Look up the real number for the government agency, office, or employee (yes, even judges) and get the real story. It’s likely to be a scam. Be suspicious if anyone — no matter who they say they are — asks you to wire money, or load a rechargeable money card as a way to pay back the debt. There’s no legitimate reason for someone to ask you to send money that way. To file a report about Delta SEO or any other company that you feel is scamming please contact the FTC (Federal Trade Commission). You can also use the complaint assistant to file a complaint here. https://www.ftccomplaintassistant.gov/#crnt [...]

10 Digital Marketing Statistics in 2018 You Might Not Have Known About

Curious on about how the current digital marketing stats for 2018? This infographic shows how the massive trending growth in online traffic growth over the last few years and how customers are using the internet more and more each day to make buying decisions and product & company research. If you're not actively and passively marketing and providing information to your potential customers then you're missing out in a huge opportunity to grow your company. Most of your competition has likely already known the importance of content marketing, social media engagement, search engine marketing, and paid advertisements. The question is. Do you? Take these powerful statistics for example. Did you know: 46% local businesses still do not have a website. 10.4 billion searches processed each month on Google. 60% of small businesses are planning to implement SEO 2.72 Billion Social users online 93% Company Awareness is reached through Facebook. 73% of small businesses use social media to connect with their customers. 71% of customers prefer ads tailored to their shopping and spending habits. 88% of "near me" searches are made through mobile. 78% of searches are made using smartphones. 28% of those searches resulted in a purchase. And this is just the tip of the iceberg.  Most of your competitors most likely already knew of this tremendous opportunity and essential need to grow their business and most likely are already capitalizing off of it. If your online marketing is [...]

Why Should I Invest in SEO & Not Just Do Pay Per Click Advertising in 2018?

Have you ever wondered, Why Should I invest in search engine optimization and not just do pay per click advertising? This is one of the most common questions digital marketers get and the answer could not be more simple. First of all, pay per click does not help your web presence become more powerful. It is a temporary solution. Search engine optimization slowly builds your website into a digital asset that is valuable and longterm. But most importantly, the sheer difference in the amount of leads that you can receive from search engine optimization is an over whelming advantage that cannot be ignored. Here is a Simple Example; Let's say that 1000 people per month type the keywords "Dallas Roofer" into Google. There will be 7 pay per click advertisers all fighting to receive 10-15% of those 1000 searches. Yes. That's Right. All the pay per click advertisers combined only receive 10-15% of the leads. So, all seven advertisers will get 1/7th of 100-150 leads! That's not enough to grow your business is it? On the other hand, the top organic results. Non pay-per click will receive over 40%! Would you rather have 10 leads per month or 400? The math and the answer are both simple. Contact us today to get Google leads coming your way. 

How To Add Video to A Google Business Listing

You can now add a 10 sec video to any Google map listing. Allison Wright on the Google Team announced the new feature Jan 12, 2018. This was only available for Google Local guides is now available for the public. How it works: Videos will appear in the overview tab of the Google My Business Dashboard Customer uploaded videos can be found in the ‘customer’ tab Merchant uploaded videos can be found in the ‘by owner’ tab All videos can be viewed together in the ‘videos’ tab After upload it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do. In addition to uploading videos, merchants will have the ability to flag inappropriate videos through their dashboard. Native mobile support and notifications for new customer videos are coming soon. This is an exciting new feature that was released to Google local guides last year in August and was only available on android devices at the time. Adding videos to your maps listing can be a very powerful tool to increase engagement and conversions to your business. Imagine you want to capture the atmosphere feeling of your romantic restaurant or want to add a quick 10 sec promo about your business. Even a video testimonial from a happy customer could speak volumes to the community as potential prospects are in the decision phase of the buying cycle. [...]

How To Calculate Ad Media Costs? Buying Paid Ads Online in 2018

How to calculate media costs As much as we hate to admit it, nothing in life is free - and that includes ad serving. Publishers charge advertisers to host an ad based on the inventory they have available, and the goals an advertiser is looking to achieve. Check out the video below to learn more.  Media costs recap As explained in the video, costs per interaction (impression, click, or conversion) can vary depending on which model is being used. So, how do you know which one is best for you? Remember to ask yourself what you want the user to do after they’ve seen your ad. For example: Do you want them to walk away simply being familiar with your brand? Do you want them to click through to check out your website? Do you want them to join your loyalty program and create an account? Do you want them to purchase something? With these answers and your goals in mind, you’ll be able to choose which cost model is right for you.

1st In SEO Trump Supporter Clients Accounts Canceled

Mathew Blanchfield the owner of 1st in SEO an internet marketing company in Albuquerque, NM has made a bold statement stating he is refusing business from business owners who supported Donald Trump. Mathew Blanchfield states he will do everything in his power to sever ties with supporters and will refuse business with any Trump supporter. Mr. Blanchfield (1st in SEO) was on Tucker Carlson of Fox News basically calling people who voted for Trump as ignorant. These supporters are considered racists, sexist, fascist in his opinion.  “If you are a Republican, voted for Donald Trump or support Donald Trump, in any manner, you are not welcome at 1st In SEO and we ask you to leave our firm,” states the post, labeling Trump a “racist, sexist, fascist”. We at Sky Tide Digital don't believe in mixing politics with business. If you are a client or considering becoming a client with 1st In SEO please take  moment to really decide if you would want someone with a strong opinion could you imagine what this would be like with other beliefs before your business? Mathew Blanchfield also works for the Albuquerque Fire Department and would his views stop allowing him from being impartial when arriving at an emergency call? If his views are this strong and willing to put his business on the line then what is stopping him from allowing him to consider more extreme decisions? Call Sky Tide Digital for any questions [...]

Amazing Search Tips With Bing – Search Engine Optimization

Copy Right Claim : Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright intended. All content used in adherence to Fair Use copyright law. Most of videos are from different Internet users filmed and are freely distributed. All rights remains to the authors of videos. If you are author of one the videos and you want to remove the video from our channel, please contact us, many thanks 4.

San Diego Small Business Expo August 25, 2016

San Diego Small Businesses: Start Your Success Story San Diego Small Business Event With more than 90 percent of San Diego businesses being classified as small*, San Diego has become a hotspot for entrepreneurs and small businesses alike. Making the jump from worker to owner can be a challenge, but one that we here at the Small Business Expo laud with excitement. You see, we’re entrepreneurs too, and we created the Small Business Expo to give people like you the tools they need to improve their business. Why attend? Network with thousands of business owners, entrepreneurs & start-ups Establish hundreds of new contacts and reconnect with old ones. Attend FREE business critical workshops & seminars. Learn about new products and services that will help your business grow. Interact with the movers and shakers of your industry. Discover new and innovative technologies. Be in the RIGHT place at the RIGHT time. It’s FREE to attend!   San Diego Small Business Networking Opportunity Small Business Expo is the nation’s largest business-to-business trade show and networking event, drawing entrepreneurs from all over California and the country who are looking to connect with people just like you. You’ll have the invaluable opportunity to build relationships in the industry as you network with both local professionals and thought leaders throughout the Small Business Expo. Exchange information, entrench yourself in new ways of thinking, and seek insight into your niche and your competition as you gain exposure for your company and [...]

A Guide to Local Search Optimization In 2016

Article Originally published by Search Engine Journal  February 15, 2016 Google introduced the Pigeon Update in July 2014 (thanks Grant Simmons), forever changing Local Search and Search Optimization. Ironically, as more businesses become aware of the need for search engine optimization, SEO has become more complicated. Prior to Google’s Hummingbird update, local optimization consisted of a set of easily defined steps that, for the most part, existed outside of the more challenging traditional organic optimization practices. While those steps are still part of the local optimization process, Hummingbird integrated many of the more traditional signals into local search as well. Basic Local SEO Step One: Set up or Claim Your Google My Business Listing If you do nothing else, you should go to Google My Business and claim and complete your business listing for EACH location: Decide on your N-A-P (name, address, phone number). It is important that it is consistent across the web. The NAP that you use here should be the same as the one that appears on your website and other business listings. It is recommended that you include a local number whenever possible Choose your category(ies) carefully. Google recommends choosing theone that is best for your business, however some businesses do require more than one. If you are having a tough time finding the right category,this tool may help. Fill out your profile as completely as possible. Include your product/service and location-based keywords in your profile. Include [...]

How To Use SnapChat To Market Your Business | SnapChat Marketing Tutorial

This Quick beginners SnapChat Tutorial was made by: Alex Beadon SnapChat has Become the most powerful social marketing platform for teenagers. A business not jumping to the largest social media platform and #3 most popular network right below Facebook and Instagram. SnapChat has been updated with a new feature called SnapChat Stories. It allows you to take videos and pictures from your whole day and link them together to show a whole story of your day. The other benefit is the story is only available for 24hours and then its gone so it creates a sense of urgency to check and read your content. SnapChat gives you the ability for your brand to interact more intimately with and even access the behind the scenes . Quick Tip: Cater Your SnapChat Stories Specifically to the SnapChat audience. SnapChat also allows the business to gain trust, get to know you more and to build a more loyal following. New Update!!: A new app called GhostCodes has made it so much easier to find like minded snappers by being able to search by interests and also to search by username. Your company also can get more exposure with "Kudos" Read what I wrote about ghostcodes . Would you like to learn more about how to grow your SnapChat Audience online? Let us know on twitter @skytidedigital

[SEO Tutorial] 001 Introduction to Search Engine Optimization

Search Engine Optimization (SEO-SEO tutorial) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing. This SEO tutorial has been prepared for beginners to help them understand the simple but effective SEO characteristics.

How To Get More Followers On Snapchat | GhostCode Tutorial To Increase Your Traffic

Attention SnapChat Enthusiasts. Download This New SnapChat Tool To Gain New Followers Fast. Video By BreakTheInternet Ghostcodes is a Mobile app (currently only available in the Apple App Store). This app helps increase your Snap Chat followers easily allows you to increase exposure and gain new followers by giving and receiving (Kudos. With every new "Kudos" it helps you increase your ranking in the category . Android users don't worry, Ghostcodes will be available on Google Play around May 18, 2016 of (3-4 weeks from this post.) I've created a fun way to help you get more followers if you follow the instructions below! I'LL BE GIVING AWAY A SNAPCHAT FOR BEGINNERS COURSE TO EVERYONE THAT FOLLOWS THE INSTRUCTIONS! EXISTING SNAPCHAT USERS Step 1: Download Ghostcodes App Step 2: When setting up your account, add "Jeremiah Bennett" as one of your "snappers". Step 3: Search for Jeremiah Bennett in the Snappers on Ghostcodes. Step 4: Give hearts to everyone on that list and other categories to increase your chance in your own category rankings. then download the snapcodes of those who you gave kudos to as well as the ones who gave kudos to you. Step 5: Next add those users by using the Add by Snapcode feature in Snapchat. That's it.  It's very simple and I bet you SEO pro's will learn how powerful this can be. Are You New To SnapChat? Download [...]

What is The Value Of An HVAC Lead For A Air Conditioning & Heating Company?

The Mother of All HVAC Marketing Mistakes In the world of big business, data and analytics are hot topics right now. In the September 2014 issue of Harvard Business Review, author Laura Alber examined how Williams-Sonoma’s “secret sauce” involves taking data to a whole new level and embracing and infusing analytics into all business decisions—big and small.] While big businesses are benefiting (enormously) from analytics, small, local businesses haven’t been nearly as quick to adopt data-driven thinking. In my experience, most small-medium size HVAC companies don’t accurately track their advertising and marketing, let alone utilize their accounting and customer data to make decisions. Many don’t even have their income statements set up correctly—not separating various lines of business into separate revenue categories or placing things that should be listed as COGS or Cost of Sales as Expenses, etc. That’s part of what we do at Sky Tide Digital. We help HVAC contractors collect the right data about their business and their advertising and marketing and organize it so that it’s actionable. Some HVAC contractors think that the value of an SEO lead is the price per lead offered by the cheapest pay per lead company. Given the average lead quality offered by many pay per lead companies, and the number of instances where one lead is sold to multiple HVAC contractors (leading to a much lower lead-to-sale conversion rate and an astronomically high cost per sale number), this is a very limiting way to value leads. To [...]

Finally – Google Adwords Reporting Interface Gets A Make Over

It was mentioned last year and finally they rolled out the new drag and drop reporting interface making it a breeze to create customized reports easily. The custom reports can be visually changed into bar,pie graph and line graph reports. This new dashboard has been seen in lower spending accounts already and will be slowly rolling out to the rest of the accounts through the rest of the month.   Introducing Report Editor—a powerful tool that lets you explore your account data in new ways: http://t.co/7cJGw7za7S pic.twitter.com/nqjWZSLUBI — Google AdWords (@adwords) August 5, 2015   This new change is by no means an attempt to bring back dead users, but merely an upgrade for existing hardcore account managers. The reporting system will allow managers to aggregate data much easier, and the new Quality Score will undoubtedly provide much better insights into the Adwords scoring system. By giving all newly added keywords a Quality Score of 6, they are factoring out vague historical data that was previously not linked to Adwords metrics. This levels the playing field for all new keywords added to your campaigns. Adwords managers are rejoicing over the Android app upgrade, as well. The app was first introduced in March of this year, and has been considered a great success. The app has been downloaded almost a million times in over 200 different countries. The Adwords team added an entire Billing System that is completely accessible through the [...]

Recent News | New “Googlebot cannot access CSS and JS files” in Google Search Console

New “Googlebot cannot access CSS and JS files” in Google Search Console Reblogged from The Sem Post Orginal Author  JENNIFER SLEGG Google Search Console has begun sending out a brand new warning to webmasters who are blocking CSS and JavaScript on their websites. The new warning, also referred to as [WNC-658001] is send by both email and as an alert in Google Search Console for affected websites. Googlebot cannot access CSS and JS files on _____ Google systems have recently detected an issue with your homepage that affects how well our algorithms render and index your content. Specifically, Googlebot cannot access your JavaScript and/or CSS files because of restrictions in your robots.txt file. These files help Google understand that your website works properly so blocking access to these assets can result in suboptimal rankings. Here is a copy of the notice in Google Search Console. The warning also states emphatically that blocking Javascript and/or CSS “can result in suboptimal rankings.”  While Google has been making it known that they must be unblocked as part of the mobile friendly algo, they did also make the changes to the Google technical guidelines advising that it can hurt all rankings last year. The blocked resources also show up in the “Blocked Resources” section under “Google Index” in Google Search Console.  However, Michael Gray tweeted that he was getting the notice for resources that were not blocked. The message also outlines details of how [...]

What Your SEO Agency Doesn’t know about Schema.org

Recently I was at a Search engine marketing event in San Diego and was astonished to see how most SEO professionals don’t understand the authority and ranking power Schema.org “actions” info has. What is Schema.org actions?  What does this mean? If you're marketing an event, Sale, scheduling a service you name it you're missing out on telling google that an action is available on your webpage for the searcher to take advantage of. this may be a deciding factor to show the authority your content has regarding a search query.  Here’s an example of why this is so important. Let’s use John’s birthday as an example. John’s birthday is such a popular event that many websites and social media has been sharing information about Johns birthday party. In this example they are sharing details such as location, time, date, and activities at the party. Now John’s official birthday party website is being drowned in the online noise of so many sites talking about his event. If someone wants to rsvp for the party how will google be able to determine that John’s site is the most relevant site for them to show on the Search results?  The answer is a schema.org action. Example: <div itemscope itemtype="http://schema.org/Event"> <meta itemprop="name" content="John's Birthday Party"/> ... information about the event ... <div itemprop="potentialAction" itemscope itemtype="http://schema.org/RsvpAction"> <meta itemprop="target" content="https://events-organizer.com/rsvp?eventId=123"/> <meta itemprop="target" content="android-app://com.eventorg.android/http/events-organizer.com/rsvp?eventId=123"/> <meta itemprop="target" content="ios://12345/eventorg/events-organizer.com/rsvp?eventId=123"/> </div> </div>   Now Johns website has an action in schema [...]